Now look, we’re not saying we know for sure that Apple thinks Verizon’s latest round of merciless attack ads on its device and US carrier are worth responding to, but these latest iPhone spots would certainly suggest it. A new campaign launching tonight focuses on the iPhone’s ability to carry voice and data simultaneously on AT&T’s network, and each of the two new TV spots ends with the line “Can your phone and your network do that?” From where we’re sitting, it looks like between this new round and AT&T’s Luke Wilson-manned comparison spots, both the phonemaker and carrier are fully stepping into the ring. Way to get their attention, guys. See the full clips after the break. – engadget
AT&T has just revealed two new commercials that again, take aim at Verizon. Did you really expect anything different? Both of these new ads star Luke Wilson just like the “Side by Side” commercial that debuted last week. As you can see above, “Two Phones” concentrates on the fact that you need two phones to talk and surf the Web at the same time unlike on the AT&T network. To be fair, AT&T left out the fact Verizon customers could actually use WiFi if the phone supported it. We’re just saying…
The other commercial, “Postcards”, highlights the fact that AT&T’s network covers 97% of Americans. As much as I enjoy my AT&T service they failed to mention a decent amount of that coverage is EDGE only.
Damn, AT&T isn’t taking Verizon’s map campaign too well. So AT&T goes ahead and releases there own ad. By basically throwing magnets up on a board, in some warehouse with Luke Wilson and some Apple like music. So AT&T presents us with a new ad. Commence the Ad war. Watch the new 30 second ad here.
AT&T has just announced the will be upgrading their speed and performance of its network to HSPA 7.2 technology which promises faster mobile broadband speed, if you have the new iPhone 3GS, you should be set for this. These upgrades are expected to be complete by next year. A total of 1,900 cell sites are to be added by the end of next year.
This announcement comes for the whole lawsuit going on between AT&T and Verizon over the whole idea portrayed by Verizon, which basically shows AT&T’s network coverage is horrible. AT&T again complains the ad is misleading and tricks consumers into thinking AT&T coverage offers no coverage.
Verizon responded by saying “AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business and the usefulness of its service to smarthphone users has suffered accordingly.”
Another thing is the San Fransico area has seen a very high increase in its 3G coverage, AT&T estimates over 2000 percent since last year. So, overall United States network traffic has quadrupled in the past couple of years.
The latest filling was by Verizon on behalf of AT&T’s, which is basically summarized as “False and Misleading”. because they confuse customers into believing that AT&T Coverage is blank in most areas of the network. Verizon final conclusion filled Monday in Atlanta court basically tells AT&T to suck it up.
In the final analysis, AT&T seeks emergency relief because Verizon’s side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T’s confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business and the usefulness of its service to smartphone users has suffered accordingly. AT&T may not like the message that the ads send, but this Court should reject its efforts to silence the messenger.
AT&T also as mention before released an issued response directly to its customers, saying the ads “so blatantly false and misleading, that we want to set the record straight about AT&T’s wireless data coverage” AT&T then went on a highlight the speed of its network and the total coverage of its 3G and EDGE Networks.
The thing that I don’t understand is why AT&T is doing this, I mean its a commercial of course ads, and going to try and prove there service/product is better than the latter, and a mere 30 seconds. What AT&T has to do is drop lawsuits and not calls. 3G is great in most areas, I usually never get EDGE, and I think AT&T and there customers know that. What Verizon should have focused on in the ads was not there data coverage, but there main weakness, Calls. Drop Calls. I can’t tell how many dropped calls I have had through AT&T’s network.
Fix your mistakes, or your users will make a mistake not switching sooner.
These past couple of weeks have been really berserk over the whole AT&T and Verizon. AT&T has argued, that Verizon’s advertisements are misleading, showing users maps of AT&T network coverage with blank areas that represent no signal at all. Verizon then shows its own map with a higher amount coverage, while AT&T portrayed much smaller.
AT&T Response to “Island of Misfit Toys” ad. AT&T told court this “the image of the sad and wilting iPhone on an island of misfit toys falsely communicates that the iPhone is a broken device because it cannot browse the Web or download applications when outside of AT&T’s depicted coverage area.”
AT&T then tells its customers through an online letter in response to the Verizon “misleading” advertisements.
To Our Customers:
As the U.S. market leader in wireless data service, we typically don’t respond to competitors’ advertising. However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T’s wireless data coverage.
The key facts are:
AT&T’s wireless data coverage reaches 303 million people – or 97% of the U.S. population, where they live and work. Our data coverage consists of 3 different types of technology:
3G. 233 million people or 75% of the population are covered by AT&T’s 3G network, the nation’s fastest.
EDGE. 301 million people or more than 96% of the population are covered by EDGE.
With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference – with some data applications, 3G is faster than EDGE
GPRS. Covers 303 million people, allowing you to talk, text, e-mail and access basic websites optimized for wireless.
AT&T is the #1 network for smartphones, with twice the number of smartphone customers than Verizon, our closest competitor. Some of the reasons include:
Most popular smartphones. Unlike Verizon, AT&T offers the most popular smartphones in the industry.
More wireless apps. Unlike Verizon, AT&T customers have access to more than 100,000 applications, more than with any other wireless company.
Talk and E-mail at the same time. Unlike Verizon, AT&T’s 3G network lets wireless customers simultaneously talk and surf the web or do e-mail.
Fastest 3G in the nation. Unlike Verizon, AT&T has the nation’s fastest 3G network.
Thank you for allowing us to set the record straight. We appreciate your business and will continue to work hard to deliver the best wireless data experience in the industry.
Your AT&T Team