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AT&T’s and Verizon ‘s Fiasco

These past couple of weeks have been really berserk over the whole AT&T and Verizon. AT&T has argued, that Verizon’s advertisements are misleading, showing users maps of AT&T network coverage with blank areas that represent no signal at all. Verizon then shows its own map with a higher amount coverage, while AT&T portrayed much smaller. […]

These past couple of weeks have been really berserk over the whole AT&T and Verizon. AT&T has argued, that Verizon’s advertisements are misleading, showing users maps of AT&T network coverage with blank areas that represent no signal at all. Verizon then shows its own map with a higher amount coverage, while AT&T portrayed much smaller.

AT&T Response to “Island of Misfit Toys”  ad. AT&T told court this “the image of the sad and wilting iPhone on an island of misfit toys falsely communicates that the iPhone is a broken device because it cannot browse the Web or download applications when outside of AT&T’s depicted coverage area.”

AT&T then tells its customers through an online letter in response to the Verizon “misleading” advertisements.

To Our Customers:

As the U.S. market leader in wireless data service, we typically don’t respond to competitors’ advertising. However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T’s wireless data coverage.

The key facts are:

AT&T’s wireless data coverage reaches 303 million people – or 97% of the U.S. population, where they live and work. Our data coverage consists of 3 different types of technology:

3G. 233 million people or 75% of the population are covered by AT&T’s 3G network, the nation’s fastest.

EDGE. 301 million people or more than 96% of the population are covered by EDGE.

With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference – with some data applications, 3G is faster than EDGE

GPRS. Covers 303 million people, allowing you to talk, text, e-mail and access basic websites optimized for wireless.

AT&T is the #1 network for smartphones, with twice the number of smartphone customers than Verizon, our closest competitor. Some of the reasons include:

Most popular smartphones. Unlike Verizon, AT&T offers the most popular smartphones in the industry.

More wireless apps. Unlike Verizon, AT&T customers have access to more than 100,000 applications, more than with any other wireless company.

Talk and E-mail at the same time. Unlike Verizon, AT&T’s 3G network lets wireless customers simultaneously talk and surf the web or do e-mail.

Fastest 3G in the nation. Unlike Verizon, AT&T has the nation’s fastest 3G network.

Thank you for allowing us to set the record straight. We appreciate your business and will continue to work hard to deliver the best wireless data experience in the industry.

Your AT&T Team

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