Apple is finally getting the publicity and new converted customers, thanks to the iPhone, brand new iMacs, and recently introduced iPods. But is this growth making it harder for Apple to support these new customers? “The customer base is now more diverse, including students and mainstream consumers, and it’s harder to satisfy as a whole,” says Lopo L. Rego, a marketing professor at the University of Iowa who studies the impact of customer satisfaction on financial performance.
The customer base has also expanded in the way of moving away from the devoted followers and fans of Apple products and introducing to newer crowd.
Apple Inc. still tops all of the big measures of computer-customer service. But there are signs that it is vulnerable to the service struggles of other big companies. A widely watched study of customer satisfaction, released in August…
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